Authors whether published or not need to have an awareness of how the industry in which they operate works. In our case this is the bookselling and publishing industry. This latest article from The Bookseller briefly examines the market today and gives a prognosis for the year to come. The comment made at the end of the article also demonstrates how heavy discounting to some retailers can cause problems not only for the publishers but also for booksellers and, I might add, authors who in turn get less for their product. With books being a low value, slow moving consumer good (except in the case of Dan Brown and J.K. Rowling) and consumers expecting low prices for books you can see how margins will be squeezed!
Juden: publishers can 'drive themselves out of recession': "The longer-term outlook for the book..."