Monday, 7 December 2009

Book Buying Habits

Some interesting data supplied by Book Marketing Limited (BML).

57% of British consumers purchased one or more books last year, compared to only 50% of Americans;

Mystery and Romance books accounted for a whopping 57% of all fiction books purchased by Americans last year, versus just 31% in Britain;

Men were less important to the adult fiction market in the U.S. (29% of purchases) than in Britain (40%) in 2008;

While the leading GB channel continues to be retail bookstore chains (34%), the internet is now the #1 channel for books in the U.S.

Data supplied by BML the premier source of information and research on the book industry, undertaking a wide range of private and syndicated research projects, and publishing a variety of market reports.

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