C&T Publisher, the Concord, California based publisher of quilting and other books on the finer arts, is launching a new imprint called Stash.
Amy Marson, C& T publisher, said Stash is aimed at 20 and 30-year-olds, a younger audience than the publisher's core market which is over 50. The books will have lower price points, smaller trim size and include a series of new designers that the house is calling the Design Collective.
The company typically publishes over 50 books per year. Marson said 2009 was a good year with trade sales up 23%. Quilting and other crafts, "helps people relieve stress," Marson said in explaining last year's sales gains. "It gives them peace of mind."