This informative and interesting article by Jason Pinter writing in the Huffington Post, provides an insight into the publishing industry and shows just how difficult it is to get a publishing deal, (I think we already know that). Even if an editor loves your work, he or she has to persuade the rest of the team, and that clearly isn't always easy. I've edited the article but you can read the complete version by clicking on the link below. I'd just like to add that many men read my books (thankfully) and that the great reviewer Kirkus, which the author mentions, also gave one of my novels a star rated and rave reveiw. But enough blowing one's own trumpet - I hope you find the article below as interesting as I did.
Jason Pinter: Why Men Don't Read: How Publishing is Alienating Half the Population: "
" Back in 2005, while I was still working as an editor, I had an opportunity to acquire a book that I was confident would be a bestseller. The author had a huge media platform, was one of the stars on a show watched by millions of people each week, hosted his own radio show, headlined his own band, he had a fascinating life story, thousands (if not millions) of fans worldwide, and even had a degree in journalisn. Unlike many celebrity memoirs, I knew this author was passionate about his story and had the writing chops to make it a great read. The author's agent wanted, in my opinion, a reasonable advance. I had confidence that this book was low risk, very high reward. However...
The author's name was Chris Jericho. Chris Jericho is a professional wrestler. Needless to say, pitching Jericho's book to my editorial board was like pitching iPads to the Amish. A whole lot of blank stares and a whole lot of people saying 'I don't get it'. Now, this is not the fault of the individuals, but it is the fault of a system in which in a room of 15-20 people, not one of them knew what I was talking about.
Like many boys, I grew up watching pro wrestling. I knew that Jericho was not only a huge star, but a genuinely smart, charismatic guy who had some incredible stories to tell. In an attempt to convince the editorial board, I brought in Chris's videos, action figures, CDs, anything I could think of to prove to a skeptical room that this guy was a big deal and his book would work. Nobody was buying my pitch. Nobody had heard of Jericho. So here's what happened--and I swear this is true.
One of our senior editors had a 15-year old nephew who was a wrestling fan. I was instructed to have a conference call with the editor's nephew, where I would ask him what he thought about Jericho. If the nephew agreed that Jericho was popular and the book had potential, I would be permitted to make an offer. If the kid disagreed, no dice. Naturally I was dumbstruck, infuriated, since I was essentially being told that a random 15-year with no publishing experience and questionable judgment was trusted more than I was. Thankfully, the kid agreed with me, and thought the book was a fantastic idea. The offer was greenlit, I acquired the book, and Chris Jericho's A Lion's Tale got rave reviews (Kirkus loved it. Kirkus!!!) and the
book became a New York Times bestseller. The sequel is scheduled to come out this Fall.
Why do I bring this up? Because if you've worked in publishing, you've heard the tired old maxim: Men Don't Read. Try to acquire or sell a book aimed predominantly at men, and odds are you'll be told Men Don't Read. This story is not an isolated incident, but merely a microcosm of a huge problem within the industry. If you keep telling yourself something, regardless of its validity, eventually you'll begin to believe it. So because publishers rarely publish for men and don't market towards men, somehow that equates to our entire gender having given up on the reading books. THIS MUST END.
This NPR piece three years ago came to the conclusion that women read more fiction than men by a 4-1 margin. Articles like this madden me because I think they miss the big picture, or perhaps are even ignoring it purposefully. It's like discussing global warming, while completely ignoring the fact that hey, maybe we have something to do with it.
In my opinion, this empty mantra has begotten a vicious cycle. I was hesitant to write this article, mainly because in no way do I want to be perceived as diminishing the talents of many, many brilliant women in publishing. That is not the aim of this piece, nor is it my opinion in any way. This is a critique of the system, not those who work within it.
Nobody can deny the fact that most editorial meetings tend to be dominated by women. Saying the ratio is 75/25 is not overstating things. So needless to say when a male editor pitches a book aimed at men, there are perilously few men to read it and give their opinions. Not to mention that, because there are so few men, the competition to buy books aimed at men is astronomical. I was once shot down in an effort to buy a sports humor book because I couldn't get the support of a senior editor. The reason? This editor had written a similar book proposal on submission and didn't want to hurt his chances of selling it.
Men read. Tons of them do. But they are not marketed to, not targeted, and often totally dismissed......."
"Publish more books for men and boys. Trust editors who try to buy these books, and work on the marketing campaigns to hit those audiences. The readers are there, waiting, eager just under the surface. And I promise, if publishing makes an effort to tap it, they'll come out in droves. It won't be easy. They've been alienated for a long time and might need to be roused from their slumber. But as I've always said the biggest problems facing the publishing industry are not ebooks, or returns, but the number of people reading. This is a way to bring back a lot of readers who have essentially been forgotten about.
So the next person who tells me that Men Don't Read, I'll simply respond by saying Then You Don't Know Men.
Print it, and they will come."