Friday, 28 May 2010

Half of UK consumers in the UK use the Internet to buy books

Almost half of UK consumers use the internet to buy books, with four out of five checking online before purchasing, delegates were told at a recent Book Industry Conference. The Nielsen Homescan survey found that the most popular activities on the internet are email, search engines, online banking and the weather and not far down the list was 'buying books' with 52% of UK consumers using the internet to buy books, the same percentage as those who use the internet to buy holidays/flights.

The survey found that when asked if they "often refer to the internet before making a purchase" 42% of respondents said they "agree strongly" and 36% said they "agree slightly".

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