A new book web site has been launched by the National Magazine Company which publishes magazines such as Good Housekeeping, Country Living and Prima. http://www.allaboutyoubookshop.com/ Orders are being fulfilled by the book wholesaler, Bertrams.
Features on the site include author of the month, book of the week, great reads, signed copies, competitions and magazine-branded books such as the Good Housekeeping Cookbook. Pricing on the site is generally in line with recommended retail price.
Next month the site will feature author interviews and book extracts. Regular email newsletters and direct marketing will be sent to the magazines' subscribers.
Emma Dally, group director of books at the National Magazine Company said: "We know our readers love reading books and trust the recommendations in their favourite magazines.We are delighted to be working with Bertrams to guide our readers to great books which they can buy with ease."