Tuesday, 31 August 2010

A new guide to going digital from the Publishers Association

The Publishers Association has published a new guide on "going digital" which is aimed at publishers looking to exploit what is now a rapidly expanding market, albeit one that has become "crowded and complex".

Written by Linda Bennett, the PA Guide to Going Digital, is described as part guide, and part survey of the markets and models with a focus on e-books and e-content.  So, it should make interesting reading not only for publishers but also authors.

Linda Bennett says,'The advent of e-books has introduced some powerful big beasts to the publishing market, the largest of whom - Google, Amazon and Apple - are not competing with publishers on their own terms, since the supply of books constitutes only one facet of their wider agendas."

The guide is available for PA members priced at £14.99, and for non-members priced at £24.99.

Click here for further details or to purchase.

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