Harlequin Mills & Boon is undertaking its largest-ever rebrand by giving its entire core series a contemporary revamp to attract new readers and is also launching New Voices on 6th September, an "X-Factor"-style search for new writers. Entrants must submit the first chapter to http://www.romanceisnotdead.com/
by 22nd September. The winner will be published by Mills & Boon.
The romance publisher, founded in 1908, is re-jacketing the covers across the whole of its main series including major strands such as Historical, Blaze and Cherish, with the new jackets on 50 titles this month.
Managing director Mandy Ferguson said she believed it was the biggest scale of change Mills & Boon had ever seen. She added that although the series were previously differentiated by colour they were not necessarily distinct enough from one another. Some of the artwork, she said, was "a little bit old-fashioned".
Ferguson said there would be a bigger focus on engaging consumers with Mills & Boon by supporting existing buyers and by "attracting new readers and changing some of the negative perceptions they have got about it".
The Historical range is the first to hit the shelves with the second batch out in mid-September and the rest in early October.
And if you fancy getting published by Harlequin M & B and can write romance then make sure you get your entry in before 22 September.
Submit the first chapter to http://www.romanceisnotdead.com/ by 22nd September.