The London Book Fair has selected China as the market focus for its 2012's event. The move comes despite the controversy faced at last year's Frankfurt Book Fair where China was guest of honour.
The market focus programme, which will be held in conjunction with the General Administration for Press and Publication (GAPP), is run by LBF with the British Council as cultural programme partners. The programme will be supported with a series of cultural events.
A statement from the fair organisers said the decision reflected "the transition of the country over recent years to become one of the leading forces in global publishing". There are approximately 600 publishing houses in China and the Chinese book market is the largest in the world by volume.
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