Wednesday, 8 September 2010

Publisher launches new company with a wallbook

A new publishing company, What on Earth Publishing, is launching with a wallbook displaying human and geographical history from the Big Bang to the present day.

The What On Earth? Wallbook can be read like a book or unfolded and stuck on the wall. The title looks at 13.7 billion years on one timeline. One side of the wallbook has more than 1,000 illustrations depicting evolution, the rise and fall of civilisations and 100 of the top battles. On the other side a narrative guide tells the story of planet, life and people.

Christopher Lloyd, its author and publisher, is targeting boys aged nine to 15. The title will be sold exclusively through the Daily Telegraph for a month from 4th September and will be priced £17.50. Lloyd said the aim of this exclusive deal is to demonstrate consumer­ demand before engaging with the traditional retail channel.

Lloyd has previously written titles for Bloomsbury.

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