Orange, sponsor of the Orange prize for fiction, has told publishers it has new plans for the prize in 2011,which includes a year-long digital promotion for new writers. The £10,000 Orange Award for New Writers, which has run since 2005 is to be dropped.Naomi Li of Orange's PR representatives M& C Saatchi, confirmed that Orange intended to expand its Orange Book Club, and feature an online promotion for new writers all year round.
Li said. "But we're launching a website at Christmas, and a Facebook group ... We'll sell e-books, and the Orange prize website will be revamped and integrated into the site."
Publishers said they were being kept guessing about the exact nature of Orange's plans, but that signs were good.