HarperCollins is closing its BookArmy social networking site, blaming poor advertising and competition from similar sites. This e mail came through last week with the news that Bookarmy is to close.
"Two years ago, Bookarmy.com was launched with the aim of becoming the go-to social networking site for booklovers. It has had a great community from the beginning; book enthusiasts who have given great reviews and recommendations, and livened up the forums and groups. However, the decision has been made to close the site, after facing strong competition from similar sites and fewer advertising opportunities in such a tough economic climate.
We'd like to take this opportunity to thank you sincerely for all your fantastic contributions to Bookarmy.com. It's been a great couple of years, and the team here will miss the site - particularly all of you - immensely. Should you wish to join another book site (sob!) then we've made it easy for you. There is now an Export function on your main profile page, which enables you to take your book lists and upload them to Library Thing, Shelfari or Goodreads. The site will be closing down on Tuesday 21st December."
The site was formally launched in March 2009 offering users the opportunity to discuss and review titles, get recommendations according to reading tastes and sharing books with others.
It is unclear whether there will be any redundancies.