Time are a changing in the publishing world and this is highlighted by the latest news from US business writer Seth Godin who is launching a new imprint including print, digital and audio through Amazon.
The Domino Project will publish an initial list of six titles using the e-tailer's Powered by Amazon publishing programme in early 2011. The titles will be available as print, e-books and audio.
Godin is to serve as the "lead writer, creative director and instigator" for the series of "Idea Manifestos".
Godin said he was "thrilled to have the opportunity to break ground and help define what a new publishing model can become", vowing he would "leverage Amazon's strength in what they do best: fulfill to a global audience, across all formats, and help me reach my core audience while increasing discovery among brand new readers."
Godin added: "A book that isn't read doesn't do anyone any good, and too often, the structure of the book publishing industry gets in the way of books reaching people who can benefit from them.Amazon knows what to do to help these books get read."
Godin caused controversy in August, when he announced that Linchpin would be his last title released by the "fundamentally broken" publishing industry.
I wish him well and hope he has great success.