Indie publisher Salt has launched a digital imprint, Embrace Books, comprising four series of erotica and romance titles.
Red Velvet is billed as "sexy, sophisticated romance", while After Dark is an "intense, page-scorching romance and erotica" strand. There are also two historical series, Embrace Regency and Embrace Historicals, with the latter covering women's historical fiction which is not primarily romance.
Embrace editor Jane Holland said: "I'm delighted to be heading this new digital fiction initiative for Salt Publishing. Romance fiction is all about community, and we are building a marvellous new reading and writing community around these first romance titles. Judging by early sales, Embrace Books looks set to be a winner."
Salt publishing director Chris Hamilton-Emery added: "The number of titles per year very much depends how successful this initial programme is, but we are hoping to get up to 30 or 40 titles a year."
All Embrace titles will be available as Kindle and ePub downloads and can also be bought from the Embrace Books website. Seven titles are available at launch priced between £2.99 and £4.99. The imprint has taken on two debut authors for the launch, publishing Rachel Lyndhurst's Storm's Heart, featuring a Greek millionaire hero, and Scandal at the Farmhouse by Cody Young, billed as a Victorian novella.
Other Embrace series are planned for later in 2011, including Saffron, which will launch in April and specialise in lesbian fiction.