Montlake Romance will be available to North American readers in digital and physical formats and will launch with its first book, Connie Brockway's The Other Guy's Bride, in autumn. The imprint will also publish romantic suspense, contemporary and historical romance as well as fantasy and paranormal.
Jeff Belle, vice-president of Amazon Publishing, said: "Romance is one of our biggest and fastest growing categories, particularly among Kindle customers, so we can't wait to make The Other Guy's Bride and other compelling titles available to romance fans around the world. We also know our customers enjoy genre fiction of all kinds, so we are busy building publishing businesses that will focus on additional genres as well."
The other Amazon Publishing imprints are Amazon Encore, which highlights previously self-published titles, AmazonCrossing, which publishes foreign language books, and Seth Godin's imprint The Domino Project.