We Love This Book, The Bookseller's sister consumer magazine and website, launches this week with a circulation of 100,000. The free quarterly magazine is designed to alert readers to exciting new books and to provide a platform for publishers to market their titles direct to the public.
The associated website, http://www.welovethisbook.com/, launches simultaneously and features blogs, features, reviews, reading events and a "find a bookshop" guide.
The magazine will first appear on Saturday 25th June, during Independent Booksellers' Week and on National Reading Group Day, and copies will be available in hundreds of independent bookshops. It will also be distributed through libraries and at selected literary festivals, including the Theakstons Old Peculier Crime Writing Festival at Harrogate. Sample launch copies will be handed out to London commuters at railway stations including Waterloo, Charing Cross, King's Cross and Victoria.
The Reading Agency, and its Reading Groups for Everyone initiative, is supporting the launch and has co-ordinated the library distribution; the entire allocation was snapped up within two hours of it being offered to libraries.
The launch of We Love This Book represents The Bookseller's first foray into consumer publishing.