The Voewood Literary Festival, billed as "The Literary Garden Party of the Year", has been launched by
Clare Conville, director of Conville & Walsh, and close friend Simon Finch, a rare books dealer.
It will take place at Simon Finch's house and gardens, an arts and crafts house in Holt, North Norfolk. Events will be hosted over three days, 27th-29th August.
Hire Intelligence, Conville & Walsh's speakers' agency, is sponsoring one of the tents, with Conville saying further support had come from "private funds". The Guardian newspaper is also hosting a Guardian Masterclass Tent, with authors giving classes on how to write.
Conville said she and Finch had worked on everything together and hoped the festival would become an annual event: "It's going well and I'm just keeping my fingers crossed," she said.
The maximum number of tickets available for any one day was 900, including the musical events, with tickets on sale at http://www.voewoodfestival.com/. Full weekend tickets are priced £145, with individual day, evening and full day tickets also available, for £45, £25 and £65 respectively.
In setting up a festival, Conville joins fellow book-trade figure Ottakar’s founder James Heneage, who held the inaugural Chalke Valley History Festival in Wiltshire in July this year