Amazon.com has acquired 450 titles from publisher Marshall Cavendish, marking the retailer's publishing arm's expansion into children's books, with the company's vice-president saying this deal could pave the way for similar agreements in other categories.
The online giant will continue to publish the titles from Marshall Cavendish Children's Books in print editions, as well as making them available digitally under an imprint of its New York publishing unit, providing further content for its colour e-reader the Kindle Fire.
Amazon Publishing vice-president Jeff Belle said: "We're excited to acquire the Marshall Cavendish Children's Books titles and expand our publishing business in this area. We believe the children's book market segment presents a unique opportunity to innovate in both print and digital formats.
"And since many of these titles are not readily available as e-books, we see a chance to connect a terrific group of authors and illustrators with more readers. We also see the potential for similar deals across other categories in future."
Larry Kirschbaum, vice-president and publisher at Amazon Publishing said: "We will continue to publish these books in their handsome print editions and we think customers will love reading these books—most of them never available before digitally—with their families, using the brilliant colour touchscreen of the Kindle Fire."
Amazon Publishing is made up of six imprints: AmazonEncore, AmazonCrossing, Powered by Amazon, Montlake Romance, Thomas & Mercer, 47North, as well as the New York-based division under which MCCB will be housed.