Wednesday, 4 January 2012

Audio Book Sales Continue To Grow

Below is the Audio Publishers Association just-released annual Survey Highlights for Audio Books.

  • Unit sales were up nearly 10% in the past year, showing continued consumer interest in audiobooks.
  • Based on the companies who reported (representing 61% of industry), total net sales (after returns) are up by 2 million units and $2 million.
  • The total number of audiobooks being published doubled in the past three years, from 3,073 in 2007 to 6,200 in 2010.
  • Audiobook downloads continued on a growth trend representing 36% of dollar volume (up from 29% in 2009) and 52% of unit sales (up from 48% in 2009)
  • In the past 5 years, downloading has grown 300% by dollar volume (from 9% in 2005) and 150% in terms of units (from 21% in 2005).
  • The CD format still represents the largest single source of dollars but showed slight declines overall in 2010 – 58% of revenue (down from 65%) and 43% of unit sales (down from 46%).
  • Unabridged editions (89% of the market by dollars; 85% of the market by units) continue to lead in sales.
I'm delighted to add that four of my DI Andy Horton marine mystery police procedural crime novels are published as unabridged audio books by Isis Publishing and my sales, marketing and communication books  are also available as audio books.









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