Nearly a third of British adults (31%) say they are likely to buy an e-book in the next six months, according to a new study from Bowker.
According to report Understanding the Digital Consumer, the percentage of adults who have purchased an e-book has seen an almost threefold increase since February 2011.
The Kindle has become the e-reader of choice for UK adults, with 40%
of those reading e-books using the Kindle most often to do so. Tablet
devices have more than doubled market share between February 2011 and
March 2012, with 12% reporting that they use them most often.
Growth in e-book consumption is being driven by older readers,
particularly those aged 45-54. Just over a quarter of this age group
bought an e-book in the six months to March 2012, up from 17% in
November 2011. Men are more likely than women to buy e-books, but women
buy more and also download more free titles.
One third of Brits now e-reading, says Bowker study: