Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees the internet company bolster its content businesses. Google already owns the restaurant guide Zagat, and recently integrated its reviews into its Google + Local service.
Neither John Wiley nor Google has indicated what the latter paid for
the travel assets. Wiley said in March that it planned to explore
opportunities to sell the print and digital publishing assets that no
longer fitted into its longer-term business strategy,
including its travel, culinary, general interest, nautical, pets,
crafts, Webster’s New World, and CliffsNotes divisions.
Wiley said: “Proceeds from this sale, and others that may arise from
the sale of other consumer assets, will be redeployed to support growth
opportunities in Professional/Trade, Scientific, Technical, Medical, and
Scholarly; and Global Education businesses.”
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