Hodder and Stoughton to launch new book imprint in 2011

Hodder & Stoughton will launch a new imprint, Two Roads, in January 2011 which will focus on "stories from the heart about extraordinary lives".  They will publish between 10 and 12 fiction and non-fiction books per year.

Lisa Highton said: "Two Roads will be the home of fabulous storytelling; stories from the heart about extraordinary lives, told in strong voices about lives lived. I intend to provide a bespoke service for each book, recognising its individuality and ensuring that every book on the list is brought to the attention of as many readers as possible through thoughtful, innovative and handcrafted campaigns

"Two Roads books come from everywhere. They could be books which are too often overlooked in modern publishing, yet with the luxury of attention could be nurtured and published with originality and flair to become the iconic books of their time. They could be curious or quirky, or be bestsellers in other countries or in other languages which require particular focus and personal attention to find their audience."

The imprint's website, http://www.tworoadsbooks.com/, will feature blogs and news about forthcoming books and authors.