New publishing venture launched where readers can choose what should be published

A publishing platform which allows readers to choose what should be published has been launched, supported by Faber and created by "QI" writers John Mitchinson and Justin Pollard, and Crap Towns author Dan Kieran. will enable authors signed up to the site to pitch book ideas directly to readers. Readers then pledge their support to an idea, from £10 to funding the whole book. When an idea has attracted enough support, the book will be written.

Supporters of the book will receive a clothbound limited Unbound First Edition with their name in it, and can also receive rewards such as e-book downloads, book launch party invites and lunch with the author.

Faber will sell and distribute trade editions of selected titles under an Unbound imprint. Authors will receive 50% of all profits from their Unbound books.

Supporters can track the progress of the book through the author's private area on the site, where they can upload blogs and recorded interviews and meet the author and other supporters.

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