Stationery retailer Viking moves into bookselling

Internet and catalogue stationery retailer Viking has opened an online bookstore selling a range of 3,500 titles.
The company is based in Leicester and said it had decided to begin selling books in a bid to further become “a one-stop-shop for businesses and consumers”.

Its range includes fiction, business and travel. The company said it hopes to expand into educational books to become a future resource for schools, as well as small businesses and consumers.

Viking, which employs 1,300 people in the UK, said: “Early indications show that customers have taken to the new offering and interestingly, the biggest sellers so far are health and safety-focused publications."